PCB launches official PSL logo in glittering ceremony

The Pakistan Cricket Board (PCB) launched the official logo of the inaugural Pakistan Super League (PSL) during a glittering ceremony at Expo Center, Johar Town here on Sunday evening. Pakistan cricket team members, former captains Wasim Akram and Ramiz Raja, who are ambassadors of the PSL, PCB chairman Shaharyar Khan, PCB executive committee chairman Najam Sethi, PCB officials and journalists were present on the occasion.

The Official Logo of Pakistan Super League PSL T20 launched during a Ceremony - PCB
The Official Logo of Pakistan Super League PSL T20 launched during a Ceremony – PCB

It was the second ceremony of its kind; the first one was staged in Lahore in 2013 but the Pakistan Cricket Board (PCB) failed to organise the PSL as planned despite hiring the services of Haroon Lorgat of South Africa. Lorgat as a former chief executive of the International Cricket Council has organised many ICC events like World Cup and Champions Trophy. But a change of command in the PCB, which brought in Sethi as chairman and triggered a legal battle against former PCB chairman Zaka Ashraf, shelved the plan to hold the PSL. Now Sethi, as the PSL chairman, is upbeat about hosting the league.

Initially, Sethi said that the PSL would be held in Doha, Qatar but yesterday Sethi announced that the PSL had been shifted to the UAE after the Master League authorities had decided to defer their tournament for another date to accommodate the PCB to organise its first PSL. Sethi said that Singapore based Repucom, a sports marketing, development and evaluation company of global repute, has partnered with the PCB in developing its financial and logistics approach. The majority vote in the PCB was in favour of having the PSL in Dubai and Sharjah because of the cricket culture there, the large Pakistani and Asian expatriate community plus the fact that the UAE venues are like second home to the PCB which has been hosting its home series there since 2010.

After renewed negotiations between the officials of the PCB’s PSL secretariat and the Emirates Cricket Board it was decided in principle that the inaugural edition of the PSL would be held in Dubai and Sharjah. Still the cricket board has a long way to go to make it a success as the first challenge is to get financial sponsors. The PCB is not in a position to suffer any financial loss, especially if the India-Pak series is not held as per plan in coming December in the UAE.

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